A quality exterior rendering of a plot of luxury residential new-build houses.

Exterior Renderings – Marketing Material for New-Builds

Whether you are a Residential Property Developer, an Off-Plan Investor, a House Builder, or an Architect – it is mandatory in today’s house-building market to use high quality 3d exterior renderings to convey your new-build vision.

However what is most important is that their use is effective. Let’s face it, in anyone’s language, being involved in the house building chain is not a cheap activity. If a mistake isn’t identified before bricks are laid, the results will undoubtedly be catastrophic.

What a quality computer generated 3d exterior rendering of a new-build property does is help avoid misunderstandings and costly mistakes as early as possible in the pre-construction of it.

And marketing your new-build designs with the most effective exterior renderings possible will certainly help to expedite a smoother sale. And that ultimately means a better cash-flow for your property business.

So we’re all agreed. Without doubt, effective, high quality 3d exterior renderings that are compelling and explain your new-build properties in their best and most accurate light are a must for anyone involved in the design, marketing and sale of new-build residential housing.

A quality exterior rendering of a luxury residential new-build plot under development.

Property has always been a big money game, and with house prices now being higher than ever before, more and more buyers are becoming increasingly demanding, with expectations high for as near photo-real quality exterior renderings as possible before handing over what will potentially be the biggest financial investment of their lives into your hands.

New-Build Buyers are becoming increasingly more savvy of the technologies available to show what their potential property purchase will look like before a single brick is laid or foundations have been dug. With the use of quality photo-realistic exterior renderings being used now moreso than ever before, it is no surprise that your new-build buyers will be expecting you to show them what their new house is going to look like !

Quality exterior renderings make new-build house purchase decisions a lot easier.

A quality exterior rendering of a luxury residential new-build plot under development.

With almost 20 years in the 3d visualisation industry, 3dvisuals.co.uk were recently commissioned to create a set of exterior renderings for a private plot of 4 high-end luxury new build houses.

The benefits to our client, a property developer, was several fold, not least of which was to enable them to optimise not only the living areas of the buildings but also the aesthetics and material choices before those had to be finalised.

For example, in the proposed new-build house shown below, variations were made several times regarding hanging wall tiles options and corbel stone detailing. By visualising these choices using exterior renderings before final approval, the best choices could be made in time for marketing and building.

A quality exterior rendering of a luxury residential new-build plot under development.

If you are involved in the new-build property business, be it as a Property Developer, an Investor, an Architect or a Builder, contact 3dvisuals.co.uk and find out how we can help you with whatever new-build vision you have, and turn it into an effective and successful marketing reality!

A non-photo-realistic 3d visual of an exterior of a house. Created by 3dvisuals.co.uk using Piranesi software.

3dvisuals.co.uk looks at Non-Photorealistic Rendering

Sometimes the goal of a 3d visual isn’t about accurate photo-realism, but about giving a feel or flavour for a concept or design.

At 3dvisuals.co.uk we have always held a very soft spot for a lovely piece of software called Piranesi.

Essentially, Piranesi uses a special form of 3D image file allowing materials and finishes to be applied to surfaces to create a final non-photo-realistic looking image.

It does this very cleverly by using the all important z-depth information that is known for each pixel within the image (z-depth being the distance into an image away from the viewer’s eye-point).

In the gray-scale image below, it is clear that the pillars and railings in the foreground are closer to the viewer’s eye-point than the garage door and chimney stack further towards the back. They will therefore have lower (smaller) z-depth values than objects that are further away from our viewpoint (for example the sky will have a z-depth of infinity).

A 3D Model of a house, ready for materials to be applied in 3D non-photorealistic rendering software, Piranesi

Furthermore, during the creation of such an image file (using 3d software such as 3ds Max), each particular object, or element will have been assigned an object name (eg. door, window frames, glass, grass, rooftiles etc) as well as a material name also.

What one can do with all this information within Piranesi is to assign Piranesi’s own real-world materials to each of these 3d objects and elements to give it that non-photorealistic look.

Furthermore, Piranesi is clever enough to wrap those materials intelligently around geometry, adding perspective as well all thanks to the z-depth information contained within.

Finally, Piranesi’s internal 3d model library allows for populating the scene with its own vegetation, plants, trees, cars and people as well as a adding a realistic background of trees, sky and clouds to add even more depth and realism.

Even the position of the sun to give shadows and depth is possible.

At this point of proceedings our image is complete in the sense that it does fulfil the role of being a non-photorealistic rendering.

Non-photorealistic 3D model with materials applied, ready for artistic effects

However, one can go one step further by applying different styles to our image to create any number of artistic effects and looks.

Here is a painterly effect on canvas as an example.

3dvisuals.co.uk - first non-photo-realistic rendering - with a painterly effect

In some instances – perhaps where we’re looking to simply convey a feel for a space or photo-realism isn’t first and foremost the largest requirement from our 3d visuals, non-photorealistic renders and imaging are well worth considering.