A 3d visual of a new range of hair care products - by using 3DS Max and V-Ray.

3D Product Photography Created By Computer

Recently approached by our valued client to produce photo-realistic 3d imagery of their new hair-care product range jumped at the chance to assist !

What first seemed like ordinary shampoo and conditioner bottles soon turned out to be anything but.  In this short article we demonstrate the intricacies and detail we go to here at all with the sole aim of producing the most accurate and best 3d visuals we are capable of.

From front only view these bottles look fairly regular in shape.  However, from side glance it soon becomes apparent that what might look like bottles which are conical in profile, are actually in fact more detailed than that.

The top of the bottle starts off as circular, but the base is triangular in form.

Here is a screen capture from our 3d software, 3DS Max showing what we mean;



When modelling such an object in 3D it always pays to look out for lines of symmetry, since if those can be identified early on, then only a part of the whole object needs be modelled and replicated elsewhere, thus saving on production times which can be passed onto the client.

After a little thought, it was noticed that there are six planes of symmetry by which this bottle could be produced from a single plane – and here below is what we mean;



By mirroring this part of the bottle several times around its central axis, the entire 3d model of the bottle is complete;



Voila !

Now all that’s left is to apply realistic lighting, real-world materials and render it in our favourite 3d software renderer, VRay, and our product is complete.

Here is another example, this time showing our 3d model filled with clear shampoo.


3D Product Photography is rapidly replacing the traditional methods once used to create studio photography of products.

Here at we are being asked with increasing frequency to stand in for conventional photographers since we have the ability to alter just about anything in our 3D environment, including the actual model form and design itself.


Photorealistic 3d product photography of jewellery - created by using 3DS Max and V-Ray.

3D Product Photography – Demise of the Conventional Studio Photographer

As computer generated 3d product photography becomes more popular in advertising and product promotion, the days of hiring a real photographer and photographic studio are becoming less viable.

3D Computer software such as 3DS Max in the hands of skilled 3D Visualisers can create 3d product photography quicker, more cheaply, more beautifully and in more creative ways than a real photographer and photographic studio is able to.


Number one reason for this quite often is that the object or product simply doesn’t exist !  On this score, your conventional photographer is left dry at the dock.

But even if they did exist, a further reason to still go the 3D Visualiser route is often that the product arrangement for the shot may simply not be physically possible using conventional photographic tools and techniques.

3D Product Photography – Jewellery


Why Employ a 3D Visualisation Services Company?

However, perhaps the most compelling reason most business savvy people would argue in favour of using a 3D Visualisation Services company for boils down to the simple question of cash.  It is simply cheaper to employ a good all-round skilful 3D Visualiser to create and produce your 3D Product Photography than hiring an expensive team of professionals.

And whether the imagery be 3D Still, Animated or Object Virtual Reality,  any visual, effect, background look or object colour, shade or hue desired can be created by a 3D Visualiser that a conventional photographer can only dream of.